Google AdWords Report Editor Adds Additional Data Points

Sep 1, 2016 • 7:56 am | comments (0) by | Filed Under Google Ads (AdWords)

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Google announced on Google+ that they added some data availability to the AdWords report editor. The new data attributes include data for shopping and video campaigns, as well as labels and final URLs.

Google added:

With these updates, you can make thoughtful comparisons like compare how ads labeled “Free shipping” perform against those with the label “20% Off.” You can also find which landing pages have the highest conversion rates and which need improvement.

We’re constantly working to improve Report Editor and will continue to add more data and features (like time comparison) over time. To learn more about how to analyze your data and find insights using Report Editor, please check out our AdWords Help Center.

Forum discussion at Google+.

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