Google has announced a really slick and wow looking report editing tool called the AdWords Report Editor.
It is a slick interface to drag and drop dimensions and elements to build your own report. The Report Editor is a tool that allows you to engage with your performance data through multi-dimensional tables and charts. With the ability to create these tables and charts directly within AdWords, the Report Editor eliminates the need to download your data in order to thoroughly explore it.
Here are some of the key benefits:
- A simple drag-and-drop interface lets you quickly build and manipulate multi-dimensional tables and charts, reducing the need to download your data for deeper analysis.
- Multi-segment analysis lets you slice and dice your data with finer granularity in your tables and charts.
- Custom charts let you quickly visualize the patterns and trends in your data.
- Advanced filtering and sorting allow you to filter on segmented metrics (e.g., mobile clicks) and sort by multiple columns.
Here you can:
- explore your data with simple drag and drop actions
- sort, filter, and pivot your data to focus on the slices of information you need
- visualize your data in pie, bar, or line charts to reveal powerful insights
- apply multiple segmentations to analyze your data with finer granularity
Plus you can do different visualization of the data in a click and it will morph the view:
This is pretty cool and trust me, not an easy thing for Google to build and make fast and reliable.
For more on how this works, see this help document.
Forum discussion at Google+.
