Google Ads To Test New Offers / Incentives For Agencies & Advertisers

Dec 5, 2024 - 7:31 am 0 by
Filed Under Google Ads

Google Ads Money Bags

Google Ads is testing new offers for agencies and advertisers, trying to find impactful incentives for agencies who sign up new advertisers in Google Ads. This information comes from Ginny Marvin, the Google Ads Liaison, after responding to complaints that agencies incentives are not good enough compared to incentives Google Ads offers advertisers directly.

This came up on X where Reuben D. Rock wrote:

Why are Google Partners stuck offering a $500 credit when customers can sign up for Google Ads directly & get a $3000 credit now?

Seems like a disincentive to run ads with an agency.

Ginny Marvin, the Google Ads Liaison, responded:

Thank you for your feedback – it helps inform future benefits and updates. We’re constantly testing new offers for agencies and advertisers. Currently, the team is piloting a range of values for new customers in limited markets based on advertising budget. They're also exploring what experiences from this type of offer format would be most impactful for agencies.

Here are those posts:

We all get them, here is one I received a while back:

Google Ads Offer Credit

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 29, 2025

Aug 29, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, AI Mode Changes, ChatGPT Does Use Google, Search Ad News & More

Aug 29, 2025 - 8:01 am
Google Updates

Google August 2025 Spam Update Impact Felt Quickly

Aug 29, 2025 - 7:51 am
Bing SEO

Bing Webmaster Tools Sitemaps Index Coverage Button Missing For Some

Aug 29, 2025 - 7:41 am
Google

Google Tests Rounded Search Results Snippet Design Again

Aug 29, 2025 - 7:31 am
Google Maps

Google NMX Business Profiles May Show New Profiles Button

Aug 29, 2025 - 7:21 am
 
Previous Story: Google Shopping Card Replaced Popular Stores With Where To Buy