Google Shopping Card Replaced Popular Stores With Where To Buy

As Google continues to test its shopping / e-commerce card format, Google is now testing replacing the "popular stores" section with a "Where to buy" section. I mean, it seems super similar to the other format, but who knows...

This was first spotted by Sachin Patel who posted a few screenshots on X - here is one of them:

Here is the popular stores version:

Brodie Clark also posted some examples, with a number of variations:

Google is testing out a new 'Where to buy' title for the eCommerce rich cards as a replacement to popular stores. There are 3 distinct variations, including with larger favicons, with title links, and with featured products. h/t @SachuPatel53124. Details: https://t.co/SSJtfrqS6V pic.twitter.com/8PheADmJyr

— SERP Alert (@SERPalerts) December 4, 2024

Here are more from Sachin:

@brodieseo @rustybrick It looks like Google replaced 'popular store' with 'where to buy pic.twitter.com/ENOOux15NR

— Sachin Patel (@SachuPatel53124) December 4, 2024

@rustybrick @brodieseo Here is the mobile version pic.twitter.com/FPC0niHXb8

— Sachin Patel (@SachuPatel53124) December 5, 2024

Forum discussion at X.

Update: More Stores button variation:

@brodieseo @rustybrick
Google’s eCommerce rich cards now show only products and stores, removing the article and video. The ‘More Stores’ button under the 'Where to Buy' heading redirects to a new SERP query. pic.twitter.com/GQaGfTI38V

— Sachin Patel (@SachuPatel53124) December 10, 2024

Update: More variations:

here are more ex - pic.twitter.com/psfkfgMZ34

— Sachin Patel (@SachuPatel53124) February 22, 2025