Google Ads PMax is testing more transparency around its partner network, letting some advertisers select if they want to run their ads on the search partner network and/or Google Display Network. It is labeled Partners in Alfa.
This was spotted by Adriaan Dekker on LinkedIn who credits Renaldo Spin with finding this setting within the PMAX placement test.
Here is the screenshot that I translated using Google Translate:
It says, Choose which partners you want to run your advertisements with. Search partners: Search partners consist of hundreds of non-Google websites or Google Display Network: The Google Display Network includes more than 2 million websites and apps.
Google did come out with full channel reporting but this takes it to the next level.
Forum discussion at LinkedIn.
