Google Ads Reporting Delay Bug Causes Advertiser Confusion

Feb 14, 2022 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Excluded

On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling that delayed data.

This did not impact any bids or ads - it was just a reporting issue.

Google posted here "On 2022-02-09 from 07:54PM until 12:34PM PST we experienced a delay in reporting a portion of conversions using Data Driven Attribution (DDA). The issue has been resolved and we are actively working on recovering the conversions affected by the issue. During the time, auto bidding was not affected."

Ads Liaison, Ginny Marvin posted on Twitter "to confirm, bidding was not affected and the team is working to update reporting impacted during this time."

This caused a lot of advertiser confusion on Friday, here are some examples:

As of Monday morning, this is still an issue and Google has yet to issue a new ETA on when this will be resolved.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Search Console Crawl Stats Report Missing A Day