Google Ads Reporting Delay Bug Causes Advertiser Confusion

Feb 14, 2022 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Excluded

On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling that delayed data.

This did not impact any bids or ads - it was just a reporting issue.

Google posted here "On 2022-02-09 from 07:54PM until 12:34PM PST we experienced a delay in reporting a portion of conversions using Data Driven Attribution (DDA). The issue has been resolved and we are actively working on recovering the conversions affected by the issue. During the time, auto bidding was not affected."

Ads Liaison, Ginny Marvin posted on Twitter "to confirm, bidding was not affected and the team is working to update reporting impacted during this time."

This caused a lot of advertiser confusion on Friday, here are some examples:

As of Monday morning, this is still an issue and Google has yet to issue a new ETA on when this will be resolved.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 7, 2025

Jul 7, 2025 - 10:00 am
Google

Google Says AI Mode Rolling Out To Workspace Accounts

Jul 7, 2025 - 7:51 am
Google Search Engine Optimization

Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews

Jul 7, 2025 - 7:45 am
Google Ads

Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Jul 7, 2025 - 7:41 am
Google

Google Tests Low, Typical, High Price Labels In Search Result Snippets

Jul 7, 2025 - 7:31 am
Google Maps

Google Business Profiles Reverification After Suspensions Increasing?

Jul 7, 2025 - 7:21 am
Previous Story: Google Search Console Crawl Stats Report Missing A Day