Google Ads PMax Search Themes Tests 50 Limit (Up From 25)

May 5, 2025 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Circles

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes per asset group.

Thomas posted on LinkedIn about this and wrote, "Search Themes Limit increased from 25 to 50 per Asset Group." He said this was spotted by Pronay Roy.

The help documentation currently says the limit is 25:

Add up to 25 search themes per asset group.

But Thomas shared this screenshot (with all his branding on it) showing this:

Google Ads Sheme Theme Limit

Search themes in Performance Max allow you to provide Google AI with valuable information about what your customers are searching for and which topics lead to conversions for your business.

So now you can throw more search themes at it, well, if you see the increase - most do not see it yet.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2025

May 22, 2025 - 10:00 am
Google Ads

Google Ads Come To AI Mode & AI Overviews Desktop

May 22, 2025 - 7:51 am
Google Ads

New Google Ads Smart Bidding Exploration: Bidding Update

May 22, 2025 - 7:41 am
Google Ads

Google Ads New AI Tools & Agentic Capabilities

May 22, 2025 - 7:31 am
Google Search Engine Optimization

New Google Docs On Using AI Generative Content & AI Search Features

May 22, 2025 - 7:21 am
Bing Search

Bing Tests Double Border Search Box

May 22, 2025 - 7:11 am
Previous Story: Google Tag Gateway For Advertisers & More