Google Ads New Performance Max Search Themes Indicator

Feb 14, 2025 - 7:21 am 0 by
Filed Under Google Ads

Google Indicator

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign and then shows you why it is performing, as it is.

This was spotted by Natasha Kaurra who posted a screenshot of it on X and said, "Google Ads Performance Max now highlights Search Themes Driving Incremental Traffic!"

Here is that screenshot:

Google Ads Search Themes Indicator

Anu Adegbola explained, "The new indicator evaluates whether added search themes generate new, incremental traffic or simply overlap with existing signals."

Forum discussion at X.

 

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