Google Ads PMax Placement Report To Show Search Partner Network Sites

Feb 28, 2024 - 7:41 am 0 by
Filed Under Google Ads

Google Binoculars

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

Google posted the update in this help document saying, "Starting in March, 2024: The Performance Max Placement report will support Search partner network sites. These Search partner sites will show alongside Display and Google Owned & Operated placements."

Here is a screenshot of that announcement:

Google Ads Pmax Report March 2024

I believe AdAge was the first to report it saying, "Google offers impression-level placement reporting after report finds search ads showed up on porn and sanctioned sites." The CheckMyAds site wrote, "This is big news. Google has been sending billions of dollars to websites like this for years — with zero accountability to advertisers. Now, we finally have the power to see for ourselves."

Ginny Marvin, Google's Ads Liaison, confirmed this as well on X and wrote, "Currently, it will be for PMax -- Search partner sites will show alongside Display and Google Owned & Operated placements in the PMax Placement report. We'll evaluate whether to extend it to other campaign types in the future."

So maybe this will be supported beyond PMax campaigns in the future?

This is related to the news back in December where Google allowed advertisers to opt out of the Search Partner Network in Search and Shopping ad campaigns, even if they are using Performance Max (PMAX) and Universal App Campaigns.

Can't wait to see all the screenshots of these reports in March, to see where your ads are being displayed.

Forum discussion at X.

Update: The report seems to be rolling out to some earlier, here are some screenshots:


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Google Local Panels Design With Expandable Menus