Google Ads To Transition Smart Campaigns To Performance Max

Aug 7, 2024 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Campaigns

Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns and more," in an email sent to one advertiser.

The email was sent from Google customer experience support to Vishal Nihalani, and it reads, "As Google evolves its ads offerings, Smart Campaign functionality is transitioning into Performance Max." "More information will be available in the coming months," the email added.

This was posted by Adriaan Dekker on LinkedIn, here is that screenshot:

Google Ads Smart Campaigns Going Away

This probably comes as no surprise to most of you.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Remains Heated Through Weekend

Jul 14, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates Merchant Return Policies & Loyalty Programs

Jul 14, 2025 - 7:41 am
Google Ads

Google Local Service Ads Reviews Now Managed By Business Profiles

Jul 14, 2025 - 7:31 am
Google

Google AI Mode With Link Cards Only - A Bug?

Jul 14, 2025 - 7:21 am
Google

Google AI Overviews Now With Many Videos

Jul 14, 2025 - 7:11 am
Previous Story: Google Ads Featured Options Search Interface