Google Ads To Transition Smart Campaigns To Performance Max

Aug 7, 2024 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Campaigns

Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns and more," in an email sent to one advertiser.

The email was sent from Google customer experience support to Vishal Nihalani, and it reads, "As Google evolves its ads offerings, Smart Campaign functionality is transitioning into Performance Max." "More information will be available in the coming months," the email added.

This was posted by Adriaan Dekker on LinkedIn, here is that screenshot:

Google Ads Smart Campaigns Going Away

This probably comes as no surprise to most of you.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Ads Featured Options Search Interface