Google Ads Featured Options Search Interface

Aug 7, 2024 - 7:11 am 0 by
Filed Under Google Ads

Google Ads

Google Ads may be testing a new search ad format named "featured options." This shows ad listings in this thing card layouts that should be related to events.

I don't believe I've seen these before but Vijay Chauhan posted a screenshot of it on X for a search query on [chicago events]:

Google Ads Featured Options Treatment

I know there is a "featured options" hotel ads, maybe Google expanded it for events? You can see in the hotel booking links help document it reads:

Paid booking links, or hotel ads, are always clearly labeled with an “Ads” badge and listed as “Featured options.” Google ranks these ads according to an ad auction, based on a combination of bid and ad quality. This considers factors like relevance, price accuracy, and referral/landing page experience. Google may be compensated if you click a hotel ad, or in some cases, if you complete a booking.

But I think those look more like this:

Dp Google Hotels 1000x1100

Is this new?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2025

Apr 25, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Apr 25, 2025 - 8:01 am
Google Search Engine Optimization

Google: Image Streaming Is Not SEO Friendly

Apr 25, 2025 - 7:51 am
Google

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Apr 25, 2025 - 7:41 am
Bing Ads

Microsoft Advertising Suspends Client Connection Requests Temporarily

Apr 25, 2025 - 7:31 am
Google

Google Search Behind The Music Generative AI Section

Apr 25, 2025 - 7:21 am
Previous Story: ChatGPT License Plate On Porsche