Last month, Google Ads added a new customer retention option named Loyalty program members. Now Google Ads can segment reporting by Loyalty program members.
Arpan Banerjee posted a screenshot of the "Loyalty program members" option in the "Segment" drop-down filter for Google Ads reporting on LinkedIn. Here is that screenshot:
I am not sure if this is super new or came when Google added that option as a customer retention option, but I don't see much coverage of it.
As a reminder, in May we reported Google Ads expanded its loyalty program options and there are new options.
Forum discussion at LinkedIn.
