Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.
Google wrote, "We are now expanding Loyalty program features to help you build stronger customer relationships and drive long-term growth. By integrating your loyalty benefits directly into your product listings, you can reward existing members and encourage new shoppers to join your program."
Here is what is new:
- Highlight key perks: Showcase member pricing to display exclusive discounts and member shipping to feature special delivery options directly on your listings.
- Expanded local and regional visibility: Loyalty annotations are now available for local inventory ads and regional Shopping ads, allowing you to promote in-store or region- specific member benefits.
- International expansion: Loyalty features have expanded to 14 countries, including Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, South Korea, Spain, the United Kingdom and the United States.
- AI-First shopping surfaces: Loyalty benefits are also showcased to shoppers on Google’s AI-first surfaces, such as AI Mode and Gemini.
I spotted this via Arpan on LinkedIn who wrote, "more clicks, more loyalty is Google's 20% boost."
Forum discussion at LinkedIn.
