Google Ads Tests Headlines In Ad Description Without Notifying Advertisers

Dec 20, 2023 - 7:11 am 0 by
Filed Under Google Ads

Woman Working At Agency

Google's Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad headline in the Google Ads advertisers console but it showing that headline also in the ad description.

Here is that screenshot:

Google Ads Headlines In Descriptions

Anthony Higman was upset, rightfully so, that he was not notified of this test. He added, "To my point above, smaller advertisers DON'T have the budget for Google to be testing and changing ad variations and for them to get a accurate read on the impact of these changes. Additionally we cant see the impact of these changes with responsive search ads."

Nicola Agius on Search Engine Land said Ginny Marvin, Google's Ads Liaison, confirmed this was a test on a PPC Chat Slack group. She wrote there, "This is a small test and I don’t have anything further to share on this at this time."

Here are those posts:

So check your ads and maybe if you don't want this, pay $50 to ask support to get you out of this test.

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Massive Volatility Reported - Google Search Ranking Algorithm Update?

Feb 24, 2024 - 7:43 pm
Search Forum Recap

Daily Search Forum Recap: February 23, 2024

Feb 23, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Feb 23, 2024 - 8:01 am
Google Ads

Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands

Feb 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: You Decide What Old Content Is Helpful Or Not

Feb 23, 2024 - 7:41 am

No Joke: Google Is Paying Reddit For More Content, More Often

Feb 23, 2024 - 7:31 am
Previous Story: Interesting Google Room Divider