PSA: Google Ads Won't Let You Create Or Edit Expanded Text Ads, Including URLs

Jul 19, 2022 - 7:31 am 0 by
Filed Under Google Ads

Google Ads Reporting

Just a reminder, Google Ads no longer allows you to edit URLs, or create or edit any ETAs, i.e. expanded text ads, anymore. This should have gone into effect on July 1, 2022 - at least that is what Google told us and we reported on twice here.

Starting June 30, 2022, you will no longer be able to create or edit your expanded text ads. Your existing expanded text ads will however continue to serve. Google added "As part of this change, you’ll no longer be able to create or edit expanded text ads. However, your existing expanded text ads will continue to serve alongside responsive search ads, and you'll still see reports on their performance going forward. Additionally, you'll be able to pause and resume your expanded text ads or remove them if needed. You’ll also still be able to create and edit call ads and Dynamic Search Ads."

Ginny Marvin, the Google Ads Liaison, reminded us of this on Twitter the other day here:

Amalia Fowler as well, although, she is not at Google:

Maybe it worked for a couple of weeks beyond its deadline?

Either way, you can no longer create or edit your expanded text ads in Google Ads.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Expands AI Mode To India In Search Labs

Jun 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Tests Social Profiles Above Google Posts

Jun 24, 2025 - 7:31 am
Google

Google Undisclosed Blue Search Answer?

Jun 24, 2025 - 7:21 am
Google

Google Tests Slim Light Blue Vertical Bar By Search Result Snippets

Jun 24, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 23, 2025

Jun 23, 2025 - 10:00 am
Google

Google Questions AI Overview Click Studies & Says Web Is Thriving

Jun 23, 2025 - 7:51 am
Previous Story: Google Icons For Things To Do & Other Features Like Places To Stay