Google Ads sent an email notifying some advertisers that it will automatically identify and extract high-quality promotions from your website and apply them directly to your campaigns starting on October 12, 2026. This is called automated promotions and only applies to Search and Performance Max campaigns with linked location assets.
Google launched automated promotions some time ago, this is now Google communicating to advertisers about it.
Arpan Banerjee sent me the email via LinkedIn from Google that says:
Starting October 12, 2026, Google Ads will automatically identify and extract high-quality promotions, such as coupons and deals, from your website and apply them directly to your campaigns. These promotion assets are designed to improve your ad's performance by providing users with valid offers without requiring any manual setup on your part.Note: This functionality currently only applies to Search and Performance Max campaigns with linked location assets that don't already have promotion assets attached.
This is opt out, so Google will automatically opt you in for this starting October 12th. To turn this off navigate to your account-level automated assets settings, find Automated Promotions and select Off.
Here is a screenshot of the email:
Forum discussion at LinkedIn.
