A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks.
UPDATE: This may not be AI Max related.
This was spotted by Nikki Kuhlman who posted a screenshot on LinkedIn - here is that screenshot:
Nikki wrote, "Spotted when reviewing AI Max for Search campaigns in Google Ads. Ridiculously long headlines pulling from blog articles. And also, blog articles are converting at a significantly higher ROAS than their standard landing page - which I would not have guessed!"
Hat tip to PPC News Feed for spotting this.
Forum discussion at LinkedIn.
Update: Google told me this may not be AI Max related:
Google told me that this is an experiment it is running where Descriptions may show up as Headlines in certain instances. Longer headlines like this are not a key value prop or feature of AI Max and without the CID we can't really confirm if this advertiser is using AI Max or not. It may not be an "AI Max ad in the wild."
Update 2: Nikki replied below:
I can confirm that this IS AI Max. We do not have any descriptions that match this headline, nor do we send traffic to blog pages (which this ad is going to). I can also see the detail of the headline when you view the Search Query with AI Max data in the account.
