A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically created sitleinks.
This was spotted by Nikki Kuhlman who posted a screenshot on LinkedIn - here is that screenshot:
Nikki wrote, "Spotted when reviewing AI Max for Search campaigns in Google Ads. Ridiculously long headlines pulling from blog articles. And also, blog articles are converting at a significantly higher ROAS than their standard landing page - which I would not have guessed!"
Hat tip to PPC News Feed for spotting this.
Forum discussion at LinkedIn.