Google Mocks Line: SEOs Don't Need To Set Up 301 Redirects

Sep 11, 2017 - 8:00 am 8 by

google elves

The folks at Screaming Frog posted on Twitter a statement made by a developer telling their SEO team that they don't need to set up 301 redirects because Google is able to figure it out automatically. Here is what they quoted "you don't need to set-up 301 redirects anymore, as Google takes care of it automatically."

So out came the magic elves at Google to mock the statement, which is a good thing:

Folks - you need to help Google find the right URLs when you move from URL A to URL B. It is really hard for Google to do this without some hints and the strongest hint you can give them is a 301 redirect.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Come To AI Mode & AI Overviews Desktop

May 22, 2025 - 7:51 am
Google Ads

New Google Ads Smart Bidding Exploration: Bidding Update

May 22, 2025 - 7:41 am
Google Ads

Google Ads New AI Tools & Agentic Capabilities

May 22, 2025 - 7:31 am
Google Search Engine Optimization

New Google Docs On Using AI Generative Content & AI Search Features

May 22, 2025 - 7:21 am
Bing Search

Bing Tests Double Border Search Box

May 22, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 21, 2025

May 21, 2025 - 10:00 am
Previous Story: New Google Search Console Beta Data To Come To API In Future