Google: Spammy Structured Data Markup Still An Issue

Sep 11, 2017 - 8:16 am 2 by

Google Structured Data

Since Google released rich snippets, spammers have been trying to spam the rich snippets. Over the years, as far back as 2012, Google has been asking you to report these attempts to them. And yes, Google does take action on rich snippet spam.

That being said, things still get through because it isn't always easy to catch.

John Mueller of Google posted one example of a popular structured data error that he sees a lot that does get caught by Google:

Yea, specifically using the wrong markup on the wrong type of page. Sometimes this is done in error and sometimes not.

Former Google spam fighter Murat Yatagan then followed up with his disappointment in how Google handles much of this. He called out Google for not doing enough about this type of spam:

He isn't happy and he use to be a spam fighter at Google, so he knows what is involved internally at Google to deal with these.

Forum discussion at Twitter.


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