Report: Custom Google Business Profile Services Impact Rankings Too

Jan 29, 2024 - 7:31 am 2 by
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A new report says that custom Google Business Profile services also impact rankings, maybe to a lesser degree than normal services. This report was from the folks at Sterling Sky who shared some limited data on the topic.

Colan Nielsen wrote, "custom services impact ranking to a much smaller degree compared to pre-defined services." "You get a ranking benefit even if you leave out the price and service description," he added.

He shared these before and after ranking charts showing the benefit:

Sterlingsky Ca Do Custom Google Business Profile Services Impact Ranking3

Sterlingsky Ca Do Custom Google Business Profile Services Impact Ranking1

The previous study pre-defined services in Google Business Profiles and those had a much larger impact on ranking, when that study was done.

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