A new report says that custom Google Business Profile services also impact rankings, maybe to a lesser degree than normal services. This report was from the folks at Sterling Sky who shared some limited data on the topic.
Colan Nielsen wrote, "custom services impact ranking to a much smaller degree compared to pre-defined services." "You get a ranking benefit even if you leave out the price and service description," he added.
He shared these before and after ranking charts showing the benefit:
The previous study pre-defined services in Google Business Profiles and those had a much larger impact on ranking, when that study was done.
Forum discussion at X.
