Bing Shopping Tests Shading Site Names

May 16, 2025 - 7:21 am 0 by
Filed Under Bing Search

Bing Tv

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

This was spotted a while back by Khushal Bherwani who posted some screenshots on X. Here is oen of those:

Bing Shopping Site Name Shaded Labels

Now compare that to what I see:

Bing Shopping

I don't think the shaded is needed but hey, you need to test these things, right?

Forum discussion at X.

 

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