Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.
This was spotted a while back by Khushal Bherwani who posted some screenshots on X. Here is oen of those:
Now compare that to what I see:
I don't think the shaded is needed but hey, you need to test these things, right?
Forum discussion at X.
