Google AdWords Display URLs for Hosted Domains Must Include Sub Domains

Jan 15, 2010 - 8:50 am 0 by
Filed Under Google Ads

A new, and logical, Google AdWords display URL policy was announced this week. In summary, if you are on a public, hosted domain, you must show the subdomain that you are using in your display URL. For example:

Incorrect:

Destination URL: http://adwords.blogspot.com Display URL: blogspot.com

Correct:

Destination URL: http://adwords.blogspot.com Display URL: adwords.blogspot.com

Incorrect:

Destination URL: http://subdomain.wordpress.com Display URL: wordpress.com

Correct:

Destination URL: http://subdomain.wordpress.com Display URL: subdomain.wordpress.com

There is discussion, not much discussion, but some, at WebmasterWorld and DigitalPoint Forums. As expected, the WebmasterWorld feedback, so far, is positive to this change, saying "this is how it should be." As expected, the DigitalPoint Forums feedback, so far, is negative to this change, saying "thats bad for adwords users."

Personally, it makes sense to have this policy and I agree with it in most cases.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

 

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