Daily Search Forum Recap: January 13, 2009

Jan 13, 2009 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Screen Captures: Promoting Videos at YouTube Through YouTube Ads
    In mid November I wrote about YouTube Sponsored Ads but back then it wasn't working for me. I recently had the opportunity to get a client up and running with YouTube ads, so I figured I walk you through the process. (1) Login with under the account of the video owner and go to https://www.youtube.com/account. (2) At the bottom, click on "Promote your Video with Sponsored Videos," which will take you to https://ads.youtube.com/. (3) Click
  • AdSense Publisher Find Optimization Reports To Be a Waste of Time
    About a week ago, we ran a poll asking publishers how helpful they found the AdSense optimization reports, which they launched in April 2007. The results are now in and we see that about 70% find them to be not helpful and likely a complete waste of their time and Google's time (which is automated). Here is the breakdown of the 60+ votes: :: AdSense optimization reports are not helpful said 43 respondents or 69.35%
  • Google Clicking On Your Ads? Don't Worry - It's Free
    Advertisers sometimes fret about each and every click they get on their search ads. Some clicks cost a few pennies, while others can go well over $10 or more per click. In these recessionary times, each click really matters. It shows, I have been seeing more threads about how is each click calculated more often now, then ever. For example, one advertiser was worried that Google or their bots were clicking on his/her ads. He/She
  • Yahoo's Priyank Garg & Tim Converse Get Technical on Reciprocal Links Detection
    A newish patent application from Yahoo named Identifying excessively reciprocal links among web entities was filed on January 8, 2009. The patent inventors include Priyank Garg and Tim Converse of Yahoo, both well-known search engineers at Yahoo. Of course, we have an excellent and thorough explanation of that patent from Bill Slawski. We also have a write up from David Harry on the patent app. Here is the abstract: A method for identifying reciprocal links
  • Top Two Feature Request for Google AdWords: Share Your Two Cents
    About a week ago, we broke the news that Google AdWords has a voting tool to allow advertisers vote on the most important features they want added to Google AdWords. It has been a week and now that many votes are in. AdWordsPro Sarah posted the top two requests: To be able to set different bids on Search Partners for my adwords campaigns!Give advertisers more control over broad matches. Specifically, give them the option to
  • When Construction Happens, Who Updates Google Maps Directions?
    Construction. It is the one word commuters hate hearing. But it is everywhere and mapping providers, such as Google Maps, Yahoo Maps and MapQuest need to be aware of these construction zones in order to have up-to-date directions. So what is the process of updating these zones, so that commuters have the proper driving directions? While I am not sure of that answer, I spotted two Google thread discussing two major construction zones. The first

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