Google AdSense Filter To Take Less Than An Hour

The other day, we reported about the concern over Google AdSense displaying political ads throughout various sites, even though the publisher did not want to push for political agendas.

Google listened and they blogged that they will be speeding up the AdSense ad filter and increasing the ability to block categories. The blog post said:

1. We plan to improve the speed of your filters, and we're working towards filters in the future that will take effect in less than an hour
2. We'll also continue improving the Ad Review Center, giving you ways to block entire categories of ads in addition to individual ads.

This announcement has made AdSense publishers pretty happy. A WebmasterWorld thread shows some of the positive feedback from publishers.

Forum discussion at WebmasterWorld.