Yahoo! Search Marketing Explains Reasons For Recent Downtime

Aug 25, 2005 • 2:33 pm | comments (0) by | Filed Under Yahoo Search Marketing - Yahoo Search Ads - PPC

Yesterday, I wrote about the updates and downtime Yahoo Search Marketing Direct Traffic Center has undergone this week due things unexplained happening over the weekend. At this time it seems that most people are able to get into the Overture DTC without a problem, and some however are still steaming over the length of time it took to fix it.

Yahoo wrote us here at the Search Engine Roundtable in response to (the ads disappearing) and yesterdays post with an explanation as to what happened recently. Why there were delays, and what they are doing about it basically. Its doesn't reveal much but its a good start to at least letting us know.

"Yahoo! Search Marketing initiated a systems upgrade this past weekend to lay the groundwork for performance and availability improvements that our advertisers will see over the coming months. During this process, we encountered some unexpected issues that affected advertisers' ability to access their accounts. Our number one priority right now is to restore service for our advertisers, so we are working around the clock to resolve this as quickly as possible."

You may gleam what you like out of the above snippet. But we do know they are working hard to fix it, and I can't say its probably been a fun round for them with the troubles this past week. What I keep think though, is what would have caused such a delay over the weekend and into the week?

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