Where's the YPN Ads? Contextual Stop Words

Aug 25, 2005 - 2:13 pm 1 by

Some of you noticed that as soon as Ben posted the Held Hostage By Yahoo! Search Marketing During Update! entry, the YPN ads at the top of the index page were pulled. YPN called me last night to tell me the word "hostage" in the title triggered the ads to be removed, automatically. Ok, I said that is a neat feature, JenSense told me it is called a "stop word." YPN told me they would fix the issue on the YPN side but if I wanted the ads to show, I can change the title. I told them, I would wait. Its 2pm (est) here and I am still waiting, but I bet they will get it done by the end of the day.

However, what I find interesting is that the YPN ads on the left hand side of the archived version are showing. Why does the stop word apply to the index page and not the archive page? Possibly positioning of the YPN code within the content, but still.


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