Google AdWords Tests New Background Color But Why?

Oct 12, 2012 - 10:12 am 16 — by
Filed Under Google Ads

AdWords Background ColorsAaron Wall noticed that Google is testing a new AdWords background color that is ever so slightly different from the current one. The current color is #FFF8E7 and the test color is #FAFAE9.

The test color seems a bit darker or muddier to me but I am not sure if that is enough to increase clicks on the ads. Do you think one color is more blended into the organic results than the other? I guess Google is trying to test it.

Here is an animated GIF between the two:

AdWords Background Color Change

We do not believe it is a colorblind thing because Aaron Wall and I put the two colors through Yellow AdWords

July 2010 - Pale Purple:

Pale Purple Google AdWords Ads

April 2007 - Yellow:

Yellow AdWords from Google

Prior - Blue :

AdWords Blue

Test of Green May 2008:

Google Green Ads and Nav

They even tested muticolored backgrounds.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Google Business Profiles Finally Adds Third-Party Ordering Controls

Oct 28, 2026 - 6:32 pm
Google Ads

Google Expands Ads In AI Mode To More Countries & Multiturn Ads In U.S.

Oct 28, 2026 - 6:30 pm
Bing Search

Bing Ads Revenue Up 12% With Overall Revenue Up 19%

Oct 28, 2026 - 4:15 pm
Google News

Google Ad Revenue Up 10.5% With Overall Revenue Up 25%

Oct 28, 2026 - 4:10 pm
Google Ads

Google Ads API Version 26.1 Now Out Available

Oct 28, 2026 - 3:08 pm
Google

You Can Now Build Apps For Google Search: Connected Apps Platform

Oct 28, 2026 - 2:35 pm
Previous Story: Poll: Did Your Site Recover From The Google Penguin Update?