Google AdWords Tests New Background Color But Why?

Oct 12, 2012 - 10:12 am 16 by
Filed Under Google Ads

AdWords Background ColorsAaron Wall noticed that Google is testing a new AdWords background color that is ever so slightly different from the current one. The current color is #FFF8E7 and the test color is #FAFAE9.

The test color seems a bit darker or muddier to me but I am not sure if that is enough to increase clicks on the ads. Do you think one color is more blended into the organic results than the other? I guess Google is trying to test it.

Here is an animated GIF between the two:

AdWords Background Color Change

We do not believe it is a colorblind thing because Aaron Wall and I put the two colors through Yellow AdWords

July 2010 - Pale Purple:

Pale Purple Google AdWords Ads

April 2007 - Yellow:

Yellow AdWords from Google

Prior - Blue :

AdWords Blue

Test of Green May 2008:

Google Green Ads and Nav

They even tested muticolored backgrounds.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Intense Impact Early

Dec 14, 2025 - 7:35 am
Search Forum Recap

Daily Search Forum Recap: December 12, 2025

Dec 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

Dec 12, 2025 - 8:01 am
Google Maps

Google Gemini Local Results In Visual Formats

Dec 12, 2025 - 7:51 am
Google Ads

Google On AI Max Inferred Intent vs Raw Text

Dec 12, 2025 - 7:41 am
Google Maps

Google Maps Share Button Drops X For Reddit & Facebook

Dec 12, 2025 - 7:31 am
 
Previous Story: Poll: Did Your Site Recover From The Google Penguin Update?