Google Turns AdWords Yellow & Changes Click Behavior: How Will It Change CTR?

Apr 6, 2007 - 6:56 am 4 by
Filed Under Google Ads

Google has finally made the official switch from blue background color on their top AdWords (sponsored results) to a yellow background color that they have been testing for the past few months.

Yellow AdWords from Google

But not only did they change the color, they made an even bigger change to those top sponsored listings.

Modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser's site.

Now a user needs to click on the title of the ad to be taken to the advertiser and not just anywhere inside the ad box. This can impact one's CTR big time. The question is how much?

I will track the thread over the next week or so and let you know any early feedback.

Current threads on the change are at Search Engine Watch Forums & WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: YPN Not Going International Yet Says Yahoo!