Mass Rejection Of AdWords API Developer Tokens

Sep 14, 2011 - 8:18 am 12 by
Filed Under Google Ads

AdWords API LogoDozens of Google AdWords developers are complaining that all of a sudden, their access to use the AdWords API has been restricted.

A Google AdWords API Help thread has the complaints.

These developers are citing that their developer "tokens" are being "rejected" all of a sudden.

The first complaint came yesterday morning from Kyle who wrote:

I have had an approved developer token for months now and today for some reason my developer token has been rejected.

I have re-applied for the developer token, but can some provide some insight as to why all of the sudden my account has been rejected.

As of writing this story, Google has not yet responded to all the developer complaints.

It seems to me there is some bug, not sure how major, but seems to be widespread, causing all of these old tokens to expire and thus be rejected.

One user added his frustration:

We have had the accounts for about 5 years! That is how long our token was working fine. To give you an idea, over that time we have used about 230,000 credits, due to our spend, we have over 75 million unused API credits, so I doubt the issue is related to any policy or account linking changes. We don't do anything but pull stats for our singular client account (which is our only company's Adwords account).

Forum discussion at Google AdWords API Help.

Update: Bad news, this was done on purpose. More details over here.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Page Indexing Report Now Up To Date

Dec 17, 2025 - 8:05 pm
Search Forum Recap

Daily Search Forum Recap: December 17, 2025

Dec 17, 2025 - 10:00 am
Google

Google Discover Tailor Your Feed With Natural Language

Dec 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Review Appeals Are Delayed Before Holidays

Dec 17, 2025 - 7:41 am
Google

Google Tests Very Long Expandable AI-Generated Search Result Snippets

Dec 17, 2025 - 7:31 am
Google Maps

Google Clarifies Business Owner Review Replies Expectations

Dec 17, 2025 - 7:21 am
 
Previous Story: Google Launches Offers Site in China