Report: Google Zero Click Searches To Open Web Fall To 27.6%
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you look at AI responses, it is more like only 27.6% of clicks go to the open web.
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Schema.org Adds Usage Statistics For Schema Types
The folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org. For example, author schema is used on over 10 million domains but event schema is used on under 1 million domains.
Apple Updates Applebot Docs To Include Siri AI & AI Features
Apple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts. There were other changes made to the document on June 08, 2026 as well.
Search Video Recaps
Daily Search Forum Recap: June 9, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Apple Siri AI & New Apple Intelligence
Apple had its big annual developer conference, WWDC, and as expected, they spent a lot of time showing off the new Apple Intelligence and what they are calling Siri AI. Apple says Siri AI is "an entirely new version of Siri, powered by Apple Intelligence."
Google Ads Testing Top Pages Links
Google seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."
Google Shopping Results Tests Linking Directly To Merchant Site
Google is testing directly linking to merchant/retailer web sites, instead of to product listing overlays within the Google Shopping results. Generally, when you click on a product within Google Search, Google will open a new side panel overlay window that has more details about that product.
New Google Ads Campaign Guidance With Experiment Power Score
Google Ads has a new feature named Campaign Guidance that will give you an "Experiment Power" score that will show advertisers "the likelihood of achieving statistically significant results, along with actionable recommendations to improve your experiments and make informed decisions," Google wrote.
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Google AI Mode Tests Citation Counts & Favicons Under Results
Jun 9, 2026Daily Search Forum Recap: June 8, 2026
Jun 8, 2026Google Search Ranking Volatility This Weekend - Around June 6th
Jun 8, 2026New Google Document On Third-Party SEO Tools, Services & Advice
Jun 8, 2026Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization
Jun 8, 2026Google Search Profiles Insights & Analytics
Jun 8, 2026Bing Gives Searchers A Way To Disable AI Copilot Answers
Jun 8, 2026Picture of the Day
