I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is launching confidential matching...
For the original iTunes version, click here. Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week...
Google Ads announced what it calls "confidential matching." Confidential matching is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. And it will be used on Google Ads in numerous areas.
Google is testing removing the large "show more" button and replacing it with a small "more" link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed.
I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.