Final Phase Of Google September 2026 Spam Update Rollout Oct 4-6?
I believe we are seeing the final phase of the Google September 2026 Spam update rolling out between October 4th and October 6th, today. The update should be done any day now, so there may be another spike in volatility, but I suspect this is it - we are pretty much done with this spam update.
Latest Articles
Daily Search Forum Recap: October 6, 2026
Here is a recap of what happened in the search forums today...
Updated Google Maps Policy: What Merchants Can't Post In Listings Or Posts
Google has updated the Google Maps and Business Profiles Prohibited & restricted content policy's advertising and solicitation section to list what merchants and business owners cannot post on their listings and posts.
Search Video Recaps
Google Search Generative AI Control Page Adds Top-Level Domain Details
Google has added information to the Search generative AI control page in Search Console about when a child property overrides the parent setting for AI controls.
Google Ads Call Extensions Includes Advertiser Name
Google Ads is testing displaying the advertiser's name within the click to call phone number call asset on the sponsored listings. Normally, Google will just show the phone number but in this test, Google is also adding the advertiser's name.
Google Search Console Performance Report Multi-Select Country Filters
Google now lets you check off multiple countries within the Google Search Console country filter in the performance reports. This lets you group countries together, to see how your search performance is doing for multiple countries at once, instead of one country at a time.
Google On Large Product Aggregator Websites
Google's John Mueller was asked why Google continues to crawl tons of pages on a large website but indexes only four of them, and why the home page isn't indexed. John categorized the site as a "large product aggregator."
Google Warns Against Deceptive Authorship Information Within Content
Around the same time Google updated its helpful content search documentation with defining main content and the new EOT/SA sections, Google also posted a warning to "avoid using deceptive authorship information."
Archives
OpenAI Tests New Product Labels On ChatGPT Results
Oct 6, 2026Daily Search Forum Recap: October 5, 2026
Oct 5, 2026Dark Mode Coming To Google Search Console
Oct 5, 2026Google Search Spam Updates Use AI To Find AI Spam & More
Oct 5, 2026Google Ads To Automated Promotions For Search & PMax Campaigns Soon
Oct 5, 2026Google Ads With Doubled About This Ad Button
Oct 5, 2026Google Search Data On Crawling, Indexing & Serving Timelines
Oct 5, 2026Picture of the Day
