Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact Google, Bing, and other crawlers. The truth is, these search engines have seen this many times before and it can handle it.
Here is a recap of what happened in the search forums today...
For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."
Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.
Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions"
Google confirmed a new search algorithm update - well, this is just a weather feature - but it is a stormy one. Well, maybe not. Google said Google Search's weather results were updated to what they call WeatherNext 2 - Google's "most advanced and efficient forecasting model."