Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update.
Google posted a new job listing looking to hire a new Senior Software Engineer, Search, AI Answers Quality. The job post says "Help the AI Answers Quality team deliver AI Overviews to users' hard and complicated queries on the SRP and in AI Mode."
A month ago, Google added LLMs.txt files to many of its developer and documentation sites including the Search developer docs. As you know, Google pulled it off the Search developer docs within a day or so but the LLMs.txt files still remain on many of Google's other sites.
Microsoft Bing is testing a new home page design where it promotes its AI-powered search and answer engine, Copilot. It seems to be a limited test and is not fully live yet, but it is a big change to the home page, which normally has the Bing custom background, search box, and the news feed below.
Last November, Google announced it was dropping support for a number of structured data types and search features. One of those was practice problem structured data types, and now, Google has removed the help documentation along with it.
Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will be allowed in the United States, but only for federally regulated entities.