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Search Forum Recap

Daily Search Forum Recap: January 9, 2026

Daily Search Forum Recap: January 9, 2026

Here is a recap of what happened in the search forums today...

Jan 9, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News

Search News Buzz Video Recap: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many...

Jan 9, 2026 - 8:01 am

Search Video Recaps

 
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Google Search Engine Optimization

Google Talks On Hiring A GEO/AEO/SEO & Buying AI-Optimization Tools

Google Talks On Hiring A GEO/AEO/SEO & Buying AI-Optimization Tools

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an SEO tool. In short, the advice is the same - both Googlers said.

Jan 9, 2026 - 7:51 am
Google Search Engine Optimization

Google: Don't Turn Your Content Into Bite-Sized Chunks

Google: Don't Turn Your Content Into Bite-Sized Chunks

Google's Danny Sullivan said on the Search Off the Record podcast that was published yesterday that Google does not want you to turn your content into bite-sized chunks to rank well in LLMs. He said, "we don't want you to do that" and he even spoke to Google engineers about this.

Jan 9, 2026 - 7:41 am
Bing Search

Microsoft Agents: Copilot Checkout & Brand Agents

Microsoft Agents: Copilot Checkout & Brand Agents

Microsoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout lets you shop and checkout directly in the Copilot chat experience and Brand Agents lets you add AI-chat experience to your site, and the AI is trained on your product data.

Jan 9, 2026 - 7:31 am