Google Ads Manual CPC Bid Selection Streamlined

Jan 16, 2026 - 7:21 am 0 by
Filed Under Google Ads

Google Ads Bid

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the "Conversions" goal, labeled as "Manually set bids."

This was discovered by Hana Kobzová over on the PPC News Feed blog. She said, "Advertisers previously had to opt into the “Select a bid strategy directly (not recommended)” section to access Manual CPC." But now it is more accessible under the Conversions goal section.

"This makes Manual CPC more accessible for those who prefer this bidding strategy over Smart Bidding. You can see the updated UI in the campaign bidding settings," she added.

Here is the screenshot:

Manual Cpc Setup

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button

Aug 28, 2026 - 1:30 pm
Search Forum Recap

Daily Search Forum Recap: August 28, 2026

Aug 28, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News

Aug 28, 2026 - 8:01 am
Google Ads

Google Ads Book Buttons Expand To Search & Performance Max

Aug 28, 2026 - 7:51 am
Google Search Engine Optimization

Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts

Aug 28, 2026 - 7:41 am
Google

Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different

Aug 28, 2026 - 7:31 am
 
Previous Story: Google Ads A/B Tests Product Titles & Images For Shopping Ads