Google's John Mueller 2021 Google SEO Advice

Dec 31, 2020 - 7:41 am 10 by

Google John Mueller 2021 Seo Advice

At SMX Virtual earlier this month, John Mueller of Google graciously accepted to speak at the event and he shared a lot of amazing tips and changes in search in his presentation. But he also shared some outlook ideas looking forward to 2021 in search and SEO.

Glenn Gabe took screen shots of those specific slides and shared them on Twitter - but I still believe you can watch the presentation at SMX Virtual 2020 - if you want to.

Here are those two slides that sum up what to be on the look out for in 2021:

  • Core Web Vitals (i.e. Page Experience Update)
  • Sites that are technically better with technical SEO have an advantage
  • Technical SEO in general is harder so get help
  • Sites should aim to get users to "user pull," meaning people should want to search for you by your brand name
  • Ranking updates will continue, including core updates which are hard to explain
  • There will be SEO updates that help less-SEO-savvy sites such as passage indexing, RankBrain, BERT and others (I don't think John specifically named these)
  • Look for ways to be more visible to the user, maybe structured data or search verticals

Here are those slides from Glenn:

I also wrote up some key insights from John Mueller's talk at SMX.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2024

Jun 12, 2024 - 10:00 am
Google Search Engine Optimization

I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Jun 12, 2024 - 7:51 am

Google Adds Return Policy Structured Data Support To Organization Level

Jun 12, 2024 - 7:41 am
Google Maps

Google Maps Tests QR Codes On Business Profiles

Jun 12, 2024 - 7:31 am
Google Ads

Google Ads Adding New Optional Verification This Month

Jun 12, 2024 - 7:21 am
Google

Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am
Previous Story: What Is The Value To Google My Business Followers?