Another busy week in search with two more updates. First we had a Penguin refresh, impacting 0.3% of the queries. Then we had a Page Layout update impacting 0.7% of the search queries. Google's updated guidelines talks about how widely distributed footer links is a form of a link scheme but what does that mean? Google's Matt Cutts talks about guest blogging for the purpose of links. Google Mobile has a new slide of black navigation bar. Bing Image search is polluted with malicious links according to a study. Google AdWords now has their own credit card. Google Search Quality Team was renamed to the Search Quality Team. 65% said a full recovery from Panda is not possible. 63% said their AdSense earnings is down historically. I scored a 100% and got my Google Power Searching certificate last night - go me! That was this past week at the Search Engine Roundtable.
For the original iTunes version, click here.
Search Topics of Discussion:
- October 2012 Google Webmaster Report
- Google Released 3rd Penguin Update: Not Jarring Or Jolting
- Google Page Layout Algorithm Officially Updated
- Google's New Link Schemes: Widely Distributed Footer Links
- Google On Guest Blogging For Links
- Google Mobile Now With Slide Out Navigation Bar
- Report: Image Search & Bing The Most Likely To Contain Malicious Links
- Google Now With AdWords Business Credit Card
- Google's Search Quality Team Renamed Google Knowledge Team
- 68% Say Full Recovery From Google Panda No Possible
- 63% Say Google AdSense Earnings Down
- I Got My Power Searching Google Certificate