Google's New Link Schemes: Widely Distributed Footer Links

Oct 9, 2012 - 8:38 am 25 by

feetAs you know, Google updated their webmaster guidelines and I highlighted a few of the changes a week or two ago.

One change I want to bring out is mentioned in the revised link schemes document that specifically calls out footer links. It reads:

Widely distributed links in the footers of various sites

A WebmasterWorld thread is trying to understand what is "widely distributed." What crosses the line?

I mean, take a look at IAC's footer and then go to the footers of some of those properties, such as CitySearch or ShoeBuy or UrbanSpoon or others - you will see partner links in the footer. Is that okay?

I know many sites that like to link to all their properties in their footer.

So what crosses the line?

WebmasterWorld administrator, incrediBILL, said, "I think branded links are perfectly valid because the quantity of people using that brand is a clear signal of popularity."

Forum discussion at WebmasterWorld.

Note: This story was scheduled to be posted on this day, but was written earlier.

Image credit to BigStockPhoto


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am