Google Rolls Out Panda 3.9.2 Refresh

Sep 19, 2012 • 9:05 am | comments (38) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Panda 3.9.2Google has announced on Twitter that they pushed out a Panda refresh yesterday morning that impacted "fewer than 0.7% of queries."

Most refreshes impact less than 1% of the search queries. So this is just a refresh, despite how much I'd love to name it 4.0.

The previous Panda refresh was on August 20, 2012 and labeled 3.9.1.

Danny Sullivan goes really deep into the past updates on Search Engine Land.

Here is Google's tweet:

So the Panda update we thought we saw last week, was not a Panda update, it was a diversification update. Although, in that update, many Panda victims did claim recovery. So who knows what Google was or was not testing.

Past Google Panda Update:

Forum discussion at WebmasterWorld & DigitalPoint Forums.

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09/19/2012 01:29 pm

I think sometimes Google plays and odd game with us.

Daniel Carlyon

09/19/2012 01:43 pm

Since the refresh one of my clients rankings have improved slightly, they had dropped off the rankings around the same time as speculation of a refresh in august (around august 16th) but all be it very low, they have made it back onto the rankings for a couple of keywords.

Praveen Sharma

09/19/2012 01:57 pm

This was the 6th update of Panda since Penguin was introduced by Google. When are they planning next Penguin update?

Terry Van Horne

09/19/2012 02:24 pm

February 24, one noticed this post has a date of 2011 and that tweet sounds an awful lot like Matt Cutts original and who the hell is A Googler.....

Dr. Peter J. Meyers

09/19/2012 02:26 pm

Whenever Google tweets about a Panda update, they tend to reference the original Panda post. It's kind of annoying, as they don't give us any new information, but they've done that a handful of times.

Terry Van Horne

09/19/2012 02:29 pm

Jebus... I rarely pay much attention to these but now we are posting them I'm following it much closer. Thanks for the heads up! Dr. Pete just set me straight! Still anyone seeing much flux?

Terry Van Horne

09/19/2012 02:33 pm

yeah thiniking the Jolt thing was a head fake.... I will not be surprised to never see another...Just like there was only one iteration of the Page Layout Algo

Matt Dimock

09/19/2012 03:24 pm

I'm afraid I have to disagree with you on that one, Terry. In my experience, Matt Cutts usually follows through on his word. Anyways, the impact of the Ads Above the Page Fold algorithm was less than 1% (, and Penguin was 3% ( ). Granted this is only a 300% difference, but I'd imagine the complexity of tweaking their algorithms and bots to target various spammy website techniques is a lot more complex than just determining the ratio of ads to content above the page fold. If you refer to the Panda refreshes Barry references above, you'll see Google's Panda algorithm also got off to a rocky start. So by that, I assume either: 1) Penguin is far more complex and requires more "fine tuning" in between refreshes 2) Google has something very scary planned for all of those sheisty SEO's out there. My recommendation to all is to keep a close eye on that Google organic traffic of yours. If by chance you see a significant drop that is not consistent with prior weeks and you've done no additional work to your site to warrant such a change, see if any algorithm refreshes have been confirmed publicly and act accordingly.

Chris Clayton

09/19/2012 04:33 pm

Personally, I dont think Google can do another penguin refresh without releasing the dis-envow tool immediately with it due to the potential problems with negative seo. This is one of the reasons I assume its taking some time, we will see.

Chase Anderson

09/19/2012 07:20 pm

Page layout algo is a real time tweak to the algorithm - but Panda likely looks at ad content as well so it's sort of confusing.

Nick Ker

09/19/2012 11:05 pm

That is irritating, and maybe a little hypocritical. Kind of like clicking a link in the SERPS that says "Latest News on _____" and finding something over a year old.


09/20/2012 02:08 am

You do not want the next Penguin, Google is going to penalize even more sites to force them to advertise. Ads and advertisers only will get any traffic from Google, something Panda started

Winson Yeung

09/20/2012 03:54 am

I'm still waiting for the dis-vow tool like what bing offer in its webmaster

Rahul Kashyap

09/20/2012 04:16 am

thanks for this news :)

Nikhil Phirke

09/20/2012 04:21 am

Thanks for the update, my site's organic traffic is increasing day by day..!!

Charles Rodrigues

09/20/2012 06:11 am

Yet another update. Wow this is driving me crazy now :-)


09/20/2012 08:04 am

everything is possibly, google not cares anything anymore. Than disavow tool still not launched and we not have any idea when it can be.


09/20/2012 04:19 pm

Lost 50% of traffic with this update...

Pete Morris

09/20/2012 04:54 pm

I've been wondering about the disavow tool too. I guess they need to find a way to implement it so that spammers can't just use it as a testing tool!


09/20/2012 05:50 pm

my sites recovered so good update, just added unique content

chavda bhavna

09/21/2012 09:46 am

. It's very interesting post thanks for it

Arun Sharma

09/21/2012 12:28 pm

Next Updates would be end of SEO.


09/21/2012 04:14 pm

google is a aload of rubbish bing is far better! google is only considered good because alot of people use it....thats it.

Michelle Perez

09/21/2012 09:11 pm

well i can tell you this, google is destroying all smaller businesses and with this newest update we have dropped 500% in traffic and sales, yet the same things we have been on page one with for 2 years we are no longer found and all our very large competitors are on page 1 now. Bravo google bravo!!!!

Michelle Perez

09/21/2012 09:19 pm

I actually think its time to take this to the Attorney Generals, this has gone to far and it seems google is about big business and who they think is relevant. We already know they do not like the fact we sell firearm accessories, however they are just too big, too much control, and yes i believe in companies being able to make decisions to make changes but google is doing too much harm to small businesses that work hard at keeping good seo without having big check books to write for seo, ads and ppc. Let alone they wont approve our ads anyways because "they dont believe in anything un-friendly to this earth like firearms or accessories" Forget the fact the second amendment!!!!


09/22/2012 09:15 am

Bullshit every time Google say only 0.5%... only 0.7% they are talking bullshit... They are trying to get their own results up and are looking for stupid excuses about it. I have a site with 100% unique content that I personally wrote and this Panda Bullshit has dropped all of my serps... I hate Google!

Lysa Miller

09/24/2012 12:45 pm

over 40% here. all my rankings gone.

Prem Prakash

09/24/2012 04:14 pm

Google is playing with us..


09/29/2012 01:44 pm

yeah.. I was always a fan of Google.. but not anymore


10/01/2012 12:30 pm

Yeah, Even we lost the traffic, it is horrible...

Chad Young

10/01/2012 07:52 pm

I think Google has this updating thing all wrong. First, they are penalizing quality sites that have, yes, done some major linking with exact keyword match anchor text for their most relevent keywords however, these are still quality sites that people are wanting to visit for those searches. I understand they are trying to weed out the spammers that have low quality sites however, they are shooting themselves in the foot by ranking the giants such as,,, etc... on the top of the ranking ladder. Google's biggest competitor's are these companies and they are afraid of people going straight to these sites to look for products for sale rather than searching Google first and then visiting their sites maybe through paid advertisements, search, etc. If more people start finding that these sites carry niche products because Google is giving them top ranking for these keywords, then don't they think that they will eventually stop going to Google to look for products and bypass them all together? This will in turn hurt Google's bottom line when it comes to advertising. I have recently signed up for PPC through Amazon and cut some of my Google adwords because more and more of my customer's are doing this exact thing. I would like to hear what you have to say about this and what Google is expecting to accomplish by penalizing quality sites that just happened to link to their sites with exact keyword anchor texts from external sites. I think the next update should be to fix this problem with quality sites and the linking that has been done.

Chad Young

10/01/2012 08:02 pm

I agree with you Michelle. They are shooting themselves in the foot and eventually people will bypass Google and go straight to the big business sites such as Overstock, Amazon instead of looking for their products through Google. Google is in business to make money and not to send people to their competitors, but this is exactly what they are doing. I can't wait to see Google's upcoming few quarters revenue as I'm sure it is hurting their bottom line. If there is one thing I learned in business it is: When you're on top you never think you be knocked down, and when your down in the dumps you never think you'll come back up but it always happens regardless of how big you are. We just have to hang in there and it'll come back around...keep working.


10/03/2012 06:53 pm

Google heads for biggest quarerly rally in 7yrs. What a coincidence after Penguin!


10/03/2012 07:46 pm

i am down 75% in terms of impressions on my most important keywords as of September 28...#$*&^#$*^$!!!


10/08/2012 07:51 am

My website was down because of this updates. Thanks for this information, Now i know why my site was down. Anyone could help me how to back all of those my traffic? My Site is http// .

Deepak Kumar Govind

10/09/2012 07:11 pm

Very helpful information. Thanks for sharing with US :)

Matt Dimock

10/19/2012 12:04 am

Hey Pete. In case you haven't heard yet, Google finally released their disavow tool. Definitely not the end-all solution some people were imagining, but you can get a brief update at my blog post here:

11/25/2012 07:04 pm

You love or hate the google but you are nothing without it

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