eHow Hit Hard By Google Panda Update

Apr 18, 2011 • 7:43 am | comments (10) by twitter Google+ | Filed Under Google Search Engine Optimization

eHow LogoSistrix reported that was hit very hard by the global rollout of the Google Panda update.

Here is the chart Sistrix released of's traffic drop:

click for full size

Sistrix used a metric of -66% for describing how badly eHow was hit.

Demand Media, the parent company of eHow, responded saying:

Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the Company's owned and operated websites have significantly overstated the negative impact of those changes on traffic to, as compared to the Company's directly measured internal data. Recent search engine algorithm changes have negatively impacted search driven traffic to some of our websites, including, resulting in moderately lower year-to-date page view growth for the Company's owned and operated Content & Media properties compared to page view growth rates before the algorithm changes. Nevertheless, the Company currently expects that its year-over-year page view growth across its owned and operated Content & Media properties in the second quarter of 2011 will be comparable to, or greater than, the year-over-year page view growth achieved in the second quarter of 2010.

To me, this clearly shows eHow was hit globally by this update but Demand Media wants to downplay the roll it will have in terms of their traffic and thus dollars. Matt McGee at Search Engine Land has some more data on eHow.

Meanwhile, we did report some people saying they have seen incremental improvements with the latest update. So I do hope that was you.

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld.

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jérémy allard

04/18/2011 11:51 am

Ouch, it's bad... -


04/18/2011 12:02 pm

Of course some people will see improvements -- if a bunch of pages tank, then a bunch of other pages have moved up to take their place. :)

Michael Martinez

04/18/2011 05:24 pm

An estimated 2% decline in search referral traffic is "bad"? You set some high standards.

jérémy allard

04/18/2011 08:45 pm

- Over 6 months, we can see a nice difference anyway ( Sorry For My English :) )

Michael Martinez

04/18/2011 10:58 pm

Period Percent of Site Traffic Last 30 days 51% Last 7 days 49.9% Yesterday 49.6%


04/19/2011 01:20 am

Not sure if it's just me, but it at least 'seemed' like eHow had a bit of an idea of what was coming along before it actually came. Leading up to the big hit, they had actually done a complete site design, with a new logo, and different recognition of WCP article content versus contributing writer content. Although hit, it'll be interesting to see how quickly they recover.

Amazon Promotional Code

04/19/2011 09:26 am

Google panda become good for some one and some sites has improved their ranking but mostly sites are suffered badly by Google panda.I think most people think the Google panda is not fair.


04/19/2011 01:14 pm

I guess panda is good for something. About time that useless content got dumped out of the index.

Matt Rhys-Davies

04/23/2011 09:33 pm

Anything that sees content farms drop off the top of the SERPs is all good by me. Although I have heard elsewhere that eHow took a jump in traffic. In fact the more I look into it, the more it seems that those who have avoided the Panda update generally are quite big spenders on AdWords....could just be coincidence though.


05/20/2011 07:38 pm

In doing a thorough analysis of Panda, some of my research has included investigating backlinks, content scrapers and the like. From there, I found many nofollow'd backlinks FROM eHow with content taken from some of our older articles. Most of these "articles" on eHow rank above us in the SERPS and after Panda, more than ever. It just wouldn't be as unfair if these links were actually do-follow'd. Strange thing was that we didn't even notice Panda 1. It's the second rollout that hit us hard.

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