Vlog #191: Marguarite Humphrey On Content Development For Franchises

Oct 3, 2022 - 8:01 am 0 by

Marguarite Humphrey P2 Small

We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for franchises.

She explained the strategy is often about the franchise to give a peek into your office and work. They do a lot of social media campaigns for these clients as well. She mentioned that COVID had a big impact on these businesses. So it forced these businesses to focus more on digital.

So the cool thing is that they have a lot of clients but all the content, social media, Google Business Profile content, and posts, all of that is unique to each individual client.

We briefly spoke about the Google March local search update and Maggie said they are proactive about this and normally know about it prior to the client noticing. But these clients have really big well-known names and this client doesn’t really depend solely on local search, so it is not a huge deal.

You can follow Maggie Humphrey on LinkedIn and connect there.

This video is sponsored by SE Ranking.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: October 2022 Google Webmaster Report