Vlog #191: Marguarite Humphrey On Content Development For Franchises

Oct 3, 2022 - 8:01 am 0 by

Marguarite Humphrey P2 Small

We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for franchises.

She explained the strategy is often about the franchise to give a peek into your office and work. They do a lot of social media campaigns for these clients as well. She mentioned that COVID had a big impact on these businesses. So it forced these businesses to focus more on digital.

So the cool thing is that they have a lot of clients but all the content, social media, Google Business Profile content, and posts, all of that is unique to each individual client.

We briefly spoke about the Google March local search update and Maggie said they are proactive about this and normally know about it prior to the client noticing. But these clients have really big well-known names and this client doesn’t really depend solely on local search, so it is not a huge deal.

You can follow Maggie Humphrey on LinkedIn and connect there.

This video is sponsored by SE Ranking.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: October 2022 Google Webmaster Report