Vlog #156: Riley Hope On COVID & Searcher Behavior

Jan 24, 2022 - 7:55 am 1 by

Riley Hope Small 3

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In part two we talk about women in SEO and more on the automotive space and search results. In part three, we talk about how COVID has changed searcher behavior.

COVID & Searcher Behavior

Riley said we all saw an uptick in internet usage and led to searches around mental health, depression, anxiety, sleep issues, dealing with kids being home and people buying online, curbside pickup and more general business being done online. She said some of the dealers would drop cars off at your home, which was big. But small businesses, some, weren’t able to adapt as quickly as some bigger businesses. This led to larger companies profiting more, like Walmart, Target and Amazon - leaving smaller businesses in the dust.

Riley’s masters was in “social enterprise” and it involved studying the impact on COVID’s impact on small businesses and using SEO to help these small businesses recover. I gave some examples of my personal experiences and Riley explained how things changed right after COVID compared to months after. Many companies were offering digital based services, like selling cars online, and not doing everything face to face.

We then moved into discussing how marketing had to change to be more sensitive towards COVID’s mental health changes. Companies had to change their commercials to adapt to the new world. We didn’t only speak about commercials but how online reviews are taking a beating with disgruntled customers who don’t want to wear masks or other issues.

Strategies For Small Businesses During COVID:

A lot of small businesses did not know about Google Search Console, Google My Business (now Google Business Profiles), Google Analytics and so forth. Plus, a lot of these businesses do not have websites, they might be on Instagram but no where to funnel these customers. Most these small businesses don’t know about SEO, they don’t have CRM set up, plus they have a really unprofessional website. Google did try to release features to help businesses perform and generate revenue during the pandemic.

Small businesses should utilize what you can, like social media. Small businesses don’t have a big staff to do everything. So just do what you can with what resources you have, and you will learn as you go and keep growing from there. Make sure to be consistent with whatever you do.

You can learn more about Riley Hope at RileyHope.com or follow Riley on Twitter @reillyhope13.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2024

Jul 18, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 18th

Jul 18, 2024 - 7:51 am

Google Tests AI Overviews In Workspace Accounts In The UK

Jul 18, 2024 - 7:41 am

Google Bolding Query In Search Box When Cursor Out Of Search Box

Jul 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Merchant Center Next Coming To All Merchants

Jul 18, 2024 - 7:21 am
Google Search Engine Optimization

Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

Jul 18, 2024 - 7:11 am
Previous Story: Google: There Is No Schema For Product Images In Web Search