Vlog #153: Colt Sliva On Going Beyond Frequency Statistics In SEO

Jan 3, 2022 - 8:01 am 0 by

Colt Sliva Small 3

In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for SEO and winning over developers. Now in part three we get into frequency statistics, improving on those models and doing proper A/B testing in SEO. Frequency statistics In the frequency of an event i is the number n_{i} of times the observation occurred/recorded in an experiment or study.

Frequency statistics was cheap, fast and easy to compute and that is why we used it in the old days. But we have faster computers, we are smarter, we should be using more advanced methods to predict changes and their benefit through machine learning and AI based methods.

So he is hopeful for SEOs using more sophisticated methods. It is harder for smaller SEO consultants or even smaller websites, sites with very limited traffic.

The big question does the new more advanced models work better than the cheaper method of frequency statistics? It is unclear right now.

I did bring up at the end that the keyword planner tool added trending data, with details, it is worth checking out if you didn’t see it.

iPullRank is hiring, so if you are looking for a job, hit them up.

More next week but you can learn more about Colt Sliva @SignorColt.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google: Quality Of Your Languages On Your Multilingual Site Can Impact Each Other