Search Buzz Video Recap: Google Event Penalty, Speed & SEO, Audiobooks & New Google Finance

Dec 1, 2017 - 9:21 am 0 by

This week in search, I covered a Google warning about using incorrect event markup on your pages, how it can lead to a penalty. Matt Cutts is upset with how Google doesn’t directly link to the ten blue links in the search results. Google’s Paul Haahr explains why AI is complex for Google and other companies. Google said they do not use time to first byte for search rankings. Google said measure you page speed based on when your users can first interact with the page. We have a new method for hreflang with the mobile first index, check it out. Google says your structured data should be visible on your page. Google featured snippets are still important for Google. Google is testing longer snippets a lot this week. Matt Cutts did want Google to treat underscores as separators. Google Trends added news, shopping, images and YouTube as data sources. Google added donate buttons to Google for Nonprofits knowledge cards. Google has audiobooks in their book search results now. Google Assistant now serves up local services providers. Google added a view all feature on desktop for Google Posts. I explained how to directly link people to leave your reviews on Google Maps. Google Finance launched a new design this week, many are not happy. Google is testing personal tab filter fo search results again. This week the search community honored Jill Whalen, Ross Dunn, Marie Haynes, Alan Bleiweiss and Jim Hedger. That was this past week in search at the Search Engine Roundtable.

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This post was scheduled to go live today but was written earlier - I am currently offline today.

 

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