Search Buzz Video Recap: Google Mobile Index, Penguin Destruction, Machine Learning & More

Oct 14, 2016 - 7:50 am 0 by

This week in search, Google said they are launching their mobile only index within months and moving the desktop index as a secondary index. Google Penguin 4.0 is completely live now. Gary Illyes said Penguin can act to discount all your links, which can be devastating. Google said they are ready for those who try to manipulate Penguin 4.0. Google said Penguin looks at the link source and is not machine learning. Google algorithms do give labels to links, such as footer labels, disavow and Penguin labels. Google said Panda algorithm demotes, unlike Penguin that now devalues. Google said the use of machine learning in their algorithms is complicated. Google say look to measure unlinked citations. Google said international and multilingual links are not spammy by itself. Google Search Console launched a new AMP testing tool. Google AdSense is launching a new design for their portal. Finally, I published my monthly Google webmaster report. I am offline Monday and Tuesday of this week for a holiday. That was this past week in search at the Search Engine Roundtable.

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