SMX Israel Speakers Announced: 3 Weeks Away

Dec 27, 2011 - 8:02 am 1 by
Filed Under SMX Israel 2012

SMX Israel is now under 3 weeks away and today we have posted the full agenda with speaker names.

I have to stress, please register this week because I will have to raise the price soon in order to give the venue a solid number on the attendees coming. So please register this week, so you don't have to pay an extra $50 in a week or so when the price is increased. You can register here now for $150. Do it now before I increase the price to $200.

SMX Israel Sponsors:

Before I list the revised agenda with speaker names, please thank our sponsors for making this event possible. They include Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing, Rapid Fire,, SEO Genie, Sorezki, SEFO, iSEO and Viruous Online.

SMX Israel 2012 Agenda & Speakers

  Track A Track B Track C
7:30 – 9:00 REGISTRATION
9:00 – 10:15 SEO From Basic to Advanced Reputation Management In House SEM
10:15 – 10:45 BREAK
10:45 – 12:00 PPC From Basic to Advanced Google Panda, Freshness
& More
Hebrew SEO
12:00 – 13:00 LUNCH
13:00 – 14:15 Link Building Analytics & Landing Page Optimization Mobile SEO & PPC Tips
14:15 – 14:45 BREAK
14:45 – 16:00 Aggressive Black Hat SEO Facebook, Twitter & Google+ Expert Site Clinic
16:00 – 16:30 BREAK
16:30 – 17:45 Legal Issues in Search Meet Tomer From Google SEO Tools

SEO From Basic To Advanced

The SEO Tips panel will contain all grades for organic SEO ranking tips. Starting off with basic SEO tips, then going into SEO tips for image search, video search, and much more. Join this session if you want a refresher and additional tips on how to improve your SEO skills.

Moderator: Olivier Amar, Point Up Media
Speakers: Eli Feldblum, RankAbove; Roman Zelvenschi, RomanZ Media Group; Branko Rihtman, RankAbove.

PPC From Basic To Advanced

This paid search panel will start basic with core campaign set up and keyword research techniques. It will then move into more advanced tips including various geo-targeting, demographic target, day parting, and even re-targeting. Paid search is one of the highest converting traffic generation techniques.

Moderator: Ophir Cohen, Universal McCann Search
Speakers: Adam Tal,; Thomas Bindl, Refined Labs; Dani Arrusi, Web Metro; Dan Perach, PPC Proz.

In House SEM

Do you work in at a company as an in-house SEO? Are you looking for tips and techniques to handle managing SEO and SEM campaigns in a company? The tips range from selecting vendors, to managing internal budgets and politics.

Moderator: Mayer Reich, RankAbove
Speakers: Daniel Rostenne, EyeCarePro.Net; Amir Yarkoni, Seperia; Alex Chernorudsky, Maxi Services Ltd.

Analytics & Landing Page Optimization

Search Engine Marketing is not just about organic or paid listings. If you rank well for a keyword, but you don’t convert on that traffic, then what good is it? This session will review how to use analytics tools to track the success of your online marketing and key strategies to optimize your landing pages for optimal conversions.

Moderator: Ophir Cohen, Universal McCann Search
Speakers: Yehoshua Coren, Analytics Ninja; Adam Tal,; Ariel Hochstadt, Google Israel; Adir Regev, Go Internet Marketing; Daniel Waisberg, Online Behavior.

Google Panda, Freshness & More

This advanced session incorporates dealing with the latest Google updates – from the Panda update to the freshness algorithm, both of which had a huge impact on the search results. How do you build sites that are Panda-Proof, how do you build sites that rank in the new freshness algorithm and ultimately, how do you build sites that withstand Google updates in the future.

Moderator: Barry Schwartz, RustyBrick
Speakers: Eli Feldblum, RankAbove; Aviv Manoach, Universal McCann Search; Dixon Jones, Majestic SEO; Gil Reich, Managing Greatness.

Legal Issues in Search

From competitors keyword bidding on your brand name to hiding trademarks in their meta data, how can you protect yourself legally from legal issues in search. This panel will explore some local and global topics in search and the legal arena.

Moderator: Mayer Reich, RankAbove
Speakers: David Mirchin, Meitar Liquornik Geva & Leshem Brandwein; Yoram Lichenstein, Yoram Lichtenstein, Attorneys at Law; Uri Breitman, TBWA; Danny Hen, Personyze; Sharon Aloni, Goldfarb, Levy, Eran, Meiri, Tzafrir & Co.

Link Building

Link building – is it still king? Can you rank your pages with just good content? Learn the latest link building techniques, tips and how to withstand Google’s link buying algorithms. This session will discuss the basics behind link building, share tips on link building and discuss the future of linkage in the overal Google & Bing algorithms.

Moderator: Branko Rihtman, RankAbove
Speakers: Gil Reich, Managing Greatness; Ofer Dascalu, Wise Impact; Menachem Rosenbaum, Matan Media; Michael King, iPullRank.

Mobile SEO & PPC Tips

Mobile internet usage is skyrocketing globally, with that, mobile searches are growing faster than any other form of searching. Searches on mobile devices often have local intent and thus show local results. This session will cover local SEO tips, such as Google Places. It will also cover possible issues with creating mobile friendly web sites without duplicate content issues.

Moderator: Barry Schwartz, RustyBrick
Speakers: Yam Regev; Adir Regev, Go Internet Marketing; Nichola Stott, theMediaFlow.

Hebrew SEO

Hey, we are in Israel and isn’t the language here Hebrew? Optimizing your SEO and SEM campaigns specifically for the Hebrew speaking searcher can differ from English language searchers. We have pros on this panel who can share their experience on a basic to more advanced level. This session will be given in Hebrew.

Moderator: Gilad Sasson,
Speakers: Uri Breitman, TBWA; Oren Shatz, SEO Israel; Ori Golan, SEORI.

Aggressive Black Hat SEO

Are you in an aggressive competitive space online? Learn how to compete ‘dirty’ through techniques you don’t want to tell your mother about. Learn how to rank for porn, pills and casino related keywords or at least how to un-rank your competitors. Warning, this session is for educational purposes, so you know how to protect your site and brand.

Moderator: Barry Schwartz, RustyBrick
Speakers: Ziv Dascalu, Wise Impact; Oren Sea, Cyber-Security Researcher.

Facebook, Twitter & Google +

Social networks are taking over the web. Facebook is arguably one of Google’s most fierce competitors. Learn from experts on how to target and leverage social networks and the people on those networks to send qualified traffic to your web site. Also learn how to use these networks to build links and awareness of your site and services.

Moderator: Marty Weintraub, aimClear
Speakers: Nancy Shapira, shapira Marketing; Miriam Schwab, illuminea; Shira Abel, Hunter & Bard.

SEO Tools

SEO is not getting easier and there are many tools out there to help you manage the day to day SEO activities. This panel will cover some of the tools to help you become a more efficient and effective SEO.

Moderator: Olivier Amar, Point Up Media
Speakers: Eli Feldblum, RankAbove; Miriam Schwab, illuminea; Dixon Jones, Majestic SEO; Mark Ginsberg, Matan Media.

Reputation Management

Searching makes it way to easy for people to bring up the dirt on a company or a person’s name. A growing sector is managing what results show up for your corporate or personal brand. These experts will explain the risks out there, document recent Google changes, share reputation management tools and deliver tips on how to repair a bad ORM situation.

Moderator: Sam Michelson, Five Blocks
Speakers: Shira Abel, Hunter & Bard; Nichola Stott, theMediaFlow; Jon Sumroy, National Positions.

Expert Site Clinic

An open site clinic for those who want to ask experts specific questions about their web site. Get direct advice from expert SEOs and paid search consultants.

Moderator: Itay Paz, Revenue Seminar
Speakers: Gilad Sasson,; Charlie Kalech, J Town; Yehoshua Coren, Analytics Ninja; Ofer Dascalu, Wise Impact; Gab Goldenberg, SEO ROI.

Meet Tomer From Google

Hear from Tomer Honen, Israeli born and a Google search representative based in Ireland on the best practices they recommend to succeed on Google search. This panel will be a one on one with a Google representative. There will be time for question and answer towards the end of the panel. This is your chance to talk with a real Google representative about your web site and its performance on Google.

Moderator: Barry Schwartz, RustyBrick
Speakers: Tomer Honen, Google

Disclaimer: Session topics, time slots and speakers are subject to change last minute.

SMX Israel Advisors:

Of course, a huge thank you to our advisors for SMX Israel 2012! Olivier Amar, CEO, PointUp Media, Michael Barnett, VP Marketing, RankAbove, Ophir Cohen, CEO, Universal Mccann Search, Roi Hildesheimer, Director of Marketing, SiSense, Mayer Reich, CEO/Founder, RankAbove, Gilad Sasson, CEO, nekuda, Branko Rihtman, Senior SEO Analyst, RankAbove, and Hillel Fuld, Tech enthusiast at Tech N’

Please register here now and if you have, tell your friends!


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