Ten Years Ago, One Woman Stopped SEO From Being Trademarked

Mar 11, 2020 - 7:35 am 6 by
Filed Under Search News

Rhea Drysdale

Ten years ago, Rhea Drysdale, who I interviewed here, defended the SEO industry by stopping an individual from trademarking "SEO." I have stories on this from ten years ago on Search Engine Land named "Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked" and here named "Why The SEO Industry Is Special."

Here is the story from Rhea's blog named SEO Trademark Registration Terminated. She wrote:

Two years ago I set out on what would become one of the biggest challenges in my life to date. It ranks up there with starting Outspoken Media, chairing a non-profit and getting married.

On April 24, 2008 I filed my notice of opposition to Jason Gambert’s “SEO” trademark application. On March 11, 2010, I won.

It took two years, $17,004.33 and an untold amount of frustration and self-doubt to get through this.

I am not going to go through all of the history, you can read them in any of those posts. But Rhea is still here, still fighting the battle and still caring for the industry.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google's Fake Horse Named User-Agent?