Filing A Patent On The SEO Process

Apr 20, 2012 - 8:39 am 10 by
Filed Under Search News

SEO PatentI spotted a thread at Quora about someone asking why would an SEO company patent the process behind search engine optimization (SEO)?

I checked the patent database and two recent patents were awarded in the past couple months around the subject of SEO processes.

They include:

"Website and method for search engine optimization by prompting, recording and displaying feedback of a web site user" was awarded on April 3, 2012 to Worldwide Creative Techniques, Inc. Here is the abstract:

The invention provides a web site with content designed to elicit responses from users that contain keyword dense content for a chosen word or words. Users submit responses to the website and the website displays the responses on a web page. The accumulation of targeted and keyword specific material in natural language as recorded and displayed on the web site attracts search engine spiders and achieve a higher ranking in response to key word searches matching the keyword dense content.

"Operationalizing search engine optimization" was awarded on March 13, 2012 to Brightedge Technologies, Inc. Here is the abstract:

A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.

The big question here is should an SEO company be able to process their process and steps they take to perform SEO? Clearly some have but is the SEO process patentable?

Forum discussion at Quora.

Image credit to ShutterStock for patent icon.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Google: Phone Number Spam Is Keyword Stuffing & Against Guidelines