Why John Mueller Of Google Is Not A Fan Of Keyword Hyphenated Domains

Feb 16, 2023 - 7:31 am 4 by

Google Dashes Hyphens Underscores

Google's John Mueller posted at Reddit why he is not a fan of using keyword-rich hyphenated domains. He said, "I'm not a fan of keyword-keyword domains, but YMMV."

He then listed his "random thoughts" on why he is not a fan of such domain names and it includes:

  • Everyone thinks you're a spammer
  • Changing business focus, or even expanding, is harder
  • You have no brand name, there's nothing that people can search for which "obviously" should show your site. You're always competing, you're not building value with long-term users.

You wonder why we went with RustyBrick in the early 90s?

Do you agree?

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO

Jun 26, 2026 - 2:28 pm
Google Updates

Google June 2026 Spam Update Has Finished Rolling Out

Jun 26, 2026 - 2:10 pm
Search Forum Recap

Daily Search Forum Recap: June 26, 2026

Jun 26, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More

Jun 26, 2026 - 8:01 am
Google Ads

New: Google Ads Maximize Conversion Value Bidding For Standard Shopping

Jun 26, 2026 - 7:51 am
Google Ads

Google Merchant Center For Agencies New Security Controls

Jun 26, 2026 - 7:41 am
 
Previous Story: Survey Says SEO Think Microsoft will Gain Less Than 5% Market Share From Google