Why John Mueller Of Google Is Not A Fan Of Keyword Hyphenated Domains

Feb 16, 2023 - 7:31 am 4 by

Google Dashes Hyphens Underscores

Google's John Mueller posted at Reddit why he is not a fan of using keyword-rich hyphenated domains. He said, "I'm not a fan of keyword-keyword domains, but YMMV."

He then listed his "random thoughts" on why he is not a fan of such domain names and it includes:

  • Everyone thinks you're a spammer
  • Changing business focus, or even expanding, is harder
  • You have no brand name, there's nothing that people can search for which "obviously" should show your site. You're always competing, you're not building value with long-term users.

You wonder why we went with RustyBrick in the early 90s?

Do you agree?

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 4, 2025

Sep 4, 2025 - 10:00 am
Google

New Court Docs: Google Search User Interactions, User Data & Chrome Data

Sep 4, 2025 - 7:51 am
Bing Search

Bing Search Floating Copilot Search Box With Keyword Suggestions

Sep 4, 2025 - 7:41 am
Google

New Court Docs: Google Search Index, Spam Score, PageRank & Glue

Sep 4, 2025 - 7:31 am
Bing Search

Bing Tests Related Searches That Expand To More

Sep 4, 2025 - 7:21 am
Google

Google Hotel Center To Crack Down On Pricing Accuracy

Sep 4, 2025 - 7:11 am
 
Previous Story: Survey Says SEO Think Microsoft will Gain Less Than 5% Market Share From Google