PubCon Live: SEO 2011 & Major Trends in Search Marketing

Nov 10, 2011 - 4:25 pm 0 by

click for full sizeBelow is live coverage of the SEO 2011 & Major Trends in Search Marketing panel from the PubCon 2011 conference.

Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.

Finished Auto-Refresh: Off
Barry Schwartz: 1:26:17 pm
Start in about 5 minutes
Barry Schwartz: 1:29:09 pm
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Barry Schwartz: 1:30:43 pm
They are loading their presentations...
Barry Schwartz: 1:34:51 pm
Still waiting...
Barry Schwartz: 1:36:22 pm
I just offered them my USB drive
Barry Schwartz: 1:37:39 pm
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Barry Schwartz: 1:39:53 pm
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Barry Schwartz: 1:40:08 pm
Okay, Daniel Boberg is up and he is looking right at me! Spooky
Barry Schwartz: 1:40:23 pm
He will talk about Major Trends in Search Marketing
Barry Schwartz: 1:41:10 pm
He worked at Microsoft, GoTo.com, OVerture, Yahoo and then Tallwave and SyCara
Barry Schwartz: 1:43:15 pm
1) Massive Company Effect - these guys are big
- Google 195 billion
- Microsoft 224 billion
- Facebook $60B
- Yahoo $20B
- Apple $367 billion market cap
Barry Schwartz: 1:44:12 pm
Apple is a major new change to the marketplace
Barry Schwartz: 1:44:33 pm
Apple vs Google
Barry Schwartz: 1:45:38 pm
(2) Platform Automation:
- Marin software with 1100 customers and $2.7 billion in ad spend
- Kenshoo with $15 billion in sales revenue and 650 million keywords
- Efficient Frontier over $1 billion in ad spend
- Adobe / Omniture is a top 3
Barry Schwartz: 1:46:01 pm
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Barry Schwartz: 1:47:33 pm
(3) Multi Channel Search:
- Organic
- Paid
- YouTube
- NEws
- Images
- etc
Barry Schwartz: 1:47:55 pm
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Barry Schwartz: 1:48:24 pm
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Barry Schwartz: 1:48:29 pm
With all content becoming digital, everything can be searched
Barry Schwartz: 1:49:05 pm
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Barry Schwartz: 1:49:09 pm
Spend Projection
Barry Schwartz: 1:49:40 pm
(4) Social Signals in Search is the next major trend
Barry Schwartz: 1:50:10 pm
Social networks and blogs count for 1/4th of the total time spent on internet and growing, etc etc
Barry Schwartz: 1:50:27 pm
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Barry Schwartz: 1:51:07 pm
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Barry Schwartz: 1:52:28 pm
(5) Content Marketing : It has emerged as a new niche within our space.
Barry Schwartz: 1:52:55 pm
Everyone considers themselves as a publisher
Barry Schwartz: 1:53:17 pm
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Barry Schwartz: 1:53:39 pm
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Barry Schwartz: 1:53:42 pm
Some nice stats...
Barry Schwartz: 1:54:28 pm
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Barry Schwartz: 1:54:50 pm
(6) Local and Mobile is the next trend
Barry Schwartz: 1:55:02 pm
Mobile device adoption is big
Barry Schwartz: 1:55:11 pm
Mobile clicks can reach 20% of the clicks next year
Barry Schwartz: 1:55:28 pm
44% of total searches for holiday gifts can be from mobile the end of this year
Barry Schwartz: 1:55:44 pm
30% of businesses have increased mobile marketing budgets in the past two years by 50%
Barry Schwartz: 1:55:59 pm
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Barry Schwartz: 1:56:28 pm
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Barry Schwartz: 1:56:58 pm
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Barry Schwartz: 1:57:33 pm
(7) Privacy is the next trend
Barry Schwartz: 1:58:03 pm
The European Privacy Law & Cookies went into effect this year
Barry Schwartz: 1:58:27 pm
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Barry Schwartz: 1:59:15 pm
If this trend continues, it can have a ripple effect across the entire digital marketing industry
Barry Schwartz: 1:59:26 pm
Google SSL change is one of those big changes
Barry Schwartz: 2:00:17 pm
In Summary: Industry is changing, be prepare for those changes
Barry Schwartz: 2:01:28 pm
Q&A for first part and then Greg Boser is up for SEO 2011
Barry Schwartz: 2:05:30 pm
Greg is now ready
Barry Schwartz: 2:05:56 pm
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Barry Schwartz: 2:06:41 pm
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Barry Schwartz: 2:07:40 pm
He actually just put this presentation together while Daniel was talking because it some how got lost
Barry Schwartz: 2:07:54 pm
Greg has been doing this for 15 years
Barry Schwartz: 2:08:13 pm
A year ago, hejoined BlueGlass, so now he is at a larger agency
Barry Schwartz: 2:09:19 pm
Major changes in the year?
Barry Schwartz: 2:09:44 pm
It was the most chaotic year based on the number of changes
Barry Schwartz: 2:11:00 pm
(1) Moving from a Page Quality to Site Quality metric from Google, i.e. Panda
Barry Schwartz: 2:11:54 pm
It was about making as many pages as possible and now that strategy is no longer such a good strategy, people are removing pages to boost value of the more important pages
Barry Schwartz: 2:12:46 pm
Recovering from Panda is really changing your business model
Barry Schwartz: 2:13:17 pm
(2) Human Engagement
Barry Schwartz: 2:13:33 pm
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Barry Schwartz: 2:13:37 pm
Slide from rand
Barry Schwartz: 2:15:16 pm
FYI, most of these slides so far are from his preso from 2 days ago at http://www.seroundtable.com/seo-hot-topics-and-trends-14273.html
Barry Schwartz: 2:16:17 pm
(3) Brute force SEO is dead
- Automated filtering
- Automated correction
Barry Schwartz: 2:18:53 pm
(4) Extreme Localization
- Google Goes Insane with localization
Barry Schwartz: 2:20:32 pm
But in reality, change is good. So Embrace it and find new areas of opportunities
Barry Schwartz: 2:23:49 pm
Focus For The AGency:
- Learn to say no to people
- Autonomous solutions is important
- New Products/Services to solve common problems
Barry Schwartz: 2:29:37 pm
Focus on The Client:
- You can't do 20% of the stuff you need to do and gain 20%, you need to do 100%
- Don't be afraid to go rogue, it is about reducing departmentalization, bring it together
- Proof of concept is key
- Embrace open graph and individual identities for your employees
Barry Schwartz: 2:30:18 pm
Greg is talking about my face and how much he loves looking at it
Barry Schwartz: 2:31:03 pm
He is talking about authorship rich snippets, example
Barry Schwartz: 2:31:17 pm
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Barry Schwartz: 2:32:25 pm
That is all - Q&A time
Barry Schwartz: 2:32:55 pm
Next session at 3:15p PDT
 

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